Sach Foods is a seminal culinary brand featuring the world’s first organic, artisanal, and flavored paneer, a firm, fresh cheese with a
creamy texture. |
Partners in business and life, Jasleen and Tarush Agarwal founded Sach Foods in 2019, inspired and motivated by their rich cultural heritage as first-generation Indian immigrants. Pioneering an essential new protein category, Sach, which means ‘honest’ in Hindi, champions the versatile, wholesome, and delicious qualities of paneer, and exemplifies Tarush and Jasleen’s commitment to beautifully crafted food that is healthy for both humans and the planet.
After immigrating to the U.S., Tarush and Jasleen — lifelong
vegetarians — were consistently disheartened by the lack of good
tasting, high-protein, and low-carbohydrate meatless options in local
stores. In response, Jasleen began making weekly batches of her
delicious, fresh paneer in their tiny San Francisco apartment — using
only the highest-quality ingredients, and experimenting with original
Recognizing a clear gap in the market for natural, vegetarian foods that are ethical and nutritious, Jasleen and Tarush introduced Sach Foods to their Northern California community. Response and demand was overwhelming, propelling Sach Foods to impressive growth as the only brand of small-batch, artisanal paneer available in the US — reimagining the everyday American kitchen.
Meet The Team
Tarush Agarwal, Co-Founder
Tarush is the co-founder of Sach Foods. At Sach, Tarush is focused on fostering company growth through innovative distribution partnerships and a savvy direct-to-consumer strategy. Prior to starting Sach, Tarush worked in media and technology for over a decade; he has held leadership and management positions at various companies.
Jasleen Agarwal, Co-Founder
Jasleen is the co-founder of Sach Foods and the culinary creator of their artisanal paneer. Jas incubated the idea of crafting beautifully flavored paneer, and pioneered Sach as the original, organically flavored paneer company in the country. Jas is now focused on product innovation and developing Sach’s current and future line of products. Prior to starting Sach, Jas has held a variety of technology-focused roles in leading tech companies including Facebook, Checkr, WeWork, and Deloitte.