Partners in business and life, Tarush and Jasleen founded Sach Foods in 2019, inspired and motivated by their rich cultural heritage as first-generation Indian immigrants. Pioneering an essential new protein category, Sach, which means ‘honest’ in Hindi, champions the versatile, wholesome, and delicious qualities of paneer, and exemplifies Tarush and Jasleen’s commitment to beautifully crafted food that is healthy for both humans and the planet.
After immigrating to the U.S, Tarush and Jasleen — lifelong vegetarians — were consistently disheartened by the lack of good tasting, high-protein, and low-carbohydrate meatless options in local stores. In response, Jasleen began making weekly batches of her delicious, fresh paneer in their tiny San Francisco apartment — using only the highest-quality ingredients, and experimenting with original flavor combinations. Recognizing a clear gap in the market for natural, vegetarian foods that are ethical and nutritious, Tarush and Jasleen introduced Sach Foods to their Northern California community.
Sach’s paneer is keto-friendly, gluten free, and made with sustainable, grass-fed California milk. Sach Foods also partners with Free Meals On Wheels, a 501(c)(3) nonprofit feeding Northern California’s unsheltered, donating a monthly supply of paneer to help feed people in need.
True to the brand’s name, Tarush and Jasleen are diligently transparent — committed to their values of sustainability, community and creative innovation for partners, customers and the environment.